“I don’t like this item because I don’t like this company so I’m gonna buy that item because I like that company”… but did you know that the “that’ you just bought because you don’t like “this” is owned by the same corporations?! Yup, just when you thought that the hundreds of products that are at our disposal are owned by themselves, we find out that that’s not the case. That all these hundreds of products are owned/controlled by only ten major corporations. Out of the everything you put in your grocery cart, all the products are owned by ten corporations! It doesn’t matter whether you are looking for orange soda to latte flavored potato chips, Mondelez, Kraft, Coca-Cola, Nestle, PepsiCo, P&G, Johnson & Johnson, Mars, Danone, General Mills, Kellogg’s, and Unilever own just about everything you put into you grocery cart.
Oxfam International created a comprehensive infographic that reveals the extensive reach of the “Big 10” food and beverage giants. This also helps illustrate the illusion of choice. It reveals the unlikely ties between brands that we normally wouldn’t associate with one another. One example is that PepsiCo produces Quaker granola bars, and Nestle makes Kit Kat bars and frozen California Pizza Kitchen Pies.
The “Big 10” want you to believe that there is entrepreneurial diversity when there is in fact none. If you want to ensure that your dollars don’t end up with these mega corporations, then try shopping at local farmers’ markets and skip out on the soda and highly processed foods. You are what you eat and your body will thank you in the long run.
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Image via Oxfam